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News Mobile Apps

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About the Project

While working for Sinclair Digital from 2018 to 2020 I was in charge of redesigning their app experience for their 76 local news stations. A complete overhaul of the design system was instantiated over several iterations. There was a concentration on optimizing the visuals for local station branding and the content organization and navigation for the user. 

Date Started: Oct, 2018
Project Type: iOS Mobile App, Android Mobile App
Design Tools: Sketch, Adobe Creative Suite, Principle, InVision
Duration: Oct 2018 - August 2021
My Role: UX Design, Visual Design, Interaction Design, Prototype and Testing


My first introduction to the mobile news apps project was inheriting a project that had been abandoned by their design team for over a year. 

One of the biggest problems that Cruise-Goers face is navigating the labyrinthian halls and decks of the ship. It's all too easy to completely lose your sense of direction, signage on board isn't exactly the most visible, and even landmarks look similar. The Wayfinding domain of the Ocean Compass was developed to end that confusion and significantly reduce the learning curve of vacation navigation. 



Based on On Board expectations and to align with the vision of whole design system, site maps were created to demonstrate seamless end-to-end experience in various scenarios of Wayfinding. After developing the maps we moved on to prototyping the flow to test with directors of the Carnival Corporation and potential users.

Mobile Flow

Kiosk Flow

Mobile Prototype

The primary experience of the Wayfinding Domain is to get guest from A to B as well as leave them open ended to explore on their own. The interface has simple UI to take them to important place quickly like their stateroom, their safety station, or the nearest bathroom. One of the core experiences is the ability to connect with other guests and friends deemed your "SeaMates". Once connected you can see your friends on your map making it easy to coordinate and meet up at any point of the journey!

When the adventure ends we are left with a collect of photos and memories to share with our friends and family. No more obnoxious Facebook albums, or boring slide shows, Ocean Memories takes all of your best moments and creates a timeline of your vacation for you. Enjoy having all of your cruising memories in the same place as well as; Staying connected with your past SeaMates, Planing your next cruise, or just reliving the memories of your past experience. It's all the customization and delight of a photo album, but the user doesn't have to spend hours putting it together.


My main role in this domain was visual design, interaction, and flow. 

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What Next?

With the main bulk of the project completed I continued to consult on the further development of the mobile Ocean Application. We optimized features and hoped to introduce Guest Services features that take advantage of the locational awareness bringing the fun and relaxation directly to our users.

Some of the features detailed above were not optimized for the product launch. It's unsure if they continued to develop these features after my leave on the project.

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